Zillowing Personalities

Role: Concept development, Zillowing personality development, flowchart creation, copy execution for brand social channels (FB, IG, IG Stories, TW)

In the summer of 2020 when we were all inside scrolling, Zillow’s social team found success with entertaining, gamified content. Creative was tasked with devising creative concepts to build on these insights, and Zillowing Personalities was born. We drew on the ways people used Zillow to create distinct Zillowing personality types, and enlisted the talented Abbey Lossing for illustrations.

Credits

Group Creative Directors: Jessica Staley
Creative Directors: Renee Meininger, Claire Hartinger
Art Director: Emily Hale
Illustration: Abbey Lossing
Designer: Jake Gombis
Copywriter: Maria Hashim