Retail Copywriting

 

Retail Copywriting

Below you’ll find work from my tenure at Zulily, a flash-sale site that offered apparel, home goods and more to busy moms around the world through daily curated events. I served in a number of roles from 2015-2019, most recently, Marketing Copywriter and Lead Editorial Copywriter.


Editorial copy

 

(Fun fact: I wrote this copy before “Live in Levi’s” became the tagline. *Pats self on back*)

 

Marketing: The Double-Header Sweater

Role: Product naming, storyboard development, scriptwriting, on-set script advisement
Want to get even closer to that special someone this Valentine’s Day? It’s easy in the Double-Header Sweater. Learn more in this satirical 90s-style infomercial.

 

Marketing: Display, Direct Mail

 
 
 
 

Marketing: Brand Social